Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.

Press Release is the major part in Viral Marketing for website without more effort from owner end. If you are submit your Press Release to some of good Press Release Distribution sites & it will be picked up & published at other places automatically.       1.  Its increase your site indexing in Search Engines (Like Google, Yahoo & MSN). 2.   You can get authorized site incoming one way links. 3.   To improve keyword ranking in SERP’s. 4.   To Decrease Alexa Rank of your website page and increase Google Page Rank. 5.   To generate ethical audience from your content.

One of the most important benefits of directory submission is the visibility enhancement of websites, which is why website owners employ this technique which has the potential to improve search engine rankings. Submitting your site to web directories is a great way to get more traffic and gain popularity online. Directory submission can help you obtain high quality backlinks and get your web pages indexed faster by search engine spiders. By using this strategy, you can build keyword relevancy for your site and attract more visitors.